The boundaries of vision communication—The effects of vision‐task goal‐alignment on leaders' effectiveness

The leadership literature advances that vision communication is essential for because it enhances follower motivation by providing a deeper meaning one's job. However, empirical research on the relationship between visions and outcomes are mixed suggesting moderators may be at play—and indeed have been investigated in terms of characteristics environmental circumstances. Yet, one crucial aspect overlooked: notion embedded broader range behaviors thus effectiveness dependent how relates to other activities. In this research, we focus leader task goal setting as moderator since strongly related frequently used leaders. Our hypotheses based Behavioral Integrity (BI) theory, which suggests leaders perceived more effective when their words mirrored deeds. vein, propose leads better values communicated aligned with later goals alignment causes higher levels BI leader. Results scenario study field support these predictions discuss implications practice, such development programs.